How We Test and Review Products

Understanding our methodology helps you trust our recommendations. Here's exactly how we research and review products.

1. Product Selection

For each review category, we start by identifying the most relevant products. We consider:

• Best-selling products on Amazon UK
• Products with significant review volumes (usually 1,000+ reviews)
• Options across different price points and feature sets
• New releases that have gained traction

2. Review Analysis

For each product, we analyse customer reviews to understand real-world performance. We look for:

• Common praise points across multiple reviews
• Recurring complaints or issues
• How the product performs over time (we pay attention to review dates)
• Verified purchase reviews vs potentially fake reviews

3. Specification Comparison

We compare key specifications that actually matter for the product category. We focus on features that affect everyday use, not just impressive-sounding numbers.

4. Value Assessment

Price isn't everything, but value matters. We consider:

• Price relative to features and build quality
• Whether premium products justify their higher cost
• Budget options that punch above their weight
• Long-term value (durability, warranty, running costs)

5. Ranking and Recommendations

We create rankings based on our overall assessment, considering:

• Overall quality and performance
• Suitability for different use cases
• Value for money at different price points
• Brand reliability and customer service reputation

6. Ongoing Updates

Product landscapes change. We regularly revisit our reviews to:

• Add new products worth considering
• Update pricing information
• Reflect changes in product availability
• Incorporate new customer feedback